Last year, the number of Bloomberg terminals, which let bankers analyze real-time financial market data and place trades, dropped for the second time since the company’s creation in 1981.
The only other time? During the global financial crisis. Which is pretty significant, because currently, the demand for financial data is as healthy as ever.
Global spending on financial info reached an all-time high at $24.7B in 2016, so one would think that terminals would be reaping the benefits.
But it’s not the market… It’s Bloomberg
First of all, to use the technology you still have to lease a physical system, which is insane. That’d be like Microsoft making you buy a whole separate computer to use Excel.
Plus, the setup itself hasn’t changed much since it launched 35 years ago — it still features an old school color-coded keyboard and monitors with colored text on a black screen that look like something out of a 1980s hacker movie. And it costs $20k per user per year to lease one of these suckers.
That’s led to huge customers like Bank of America and JPMorgan cutting 7k terminals to save money, while competitors like Money.Net and Sentieo are cropping up all over the place, offering similar services for half the price.
Which is bad news for the ‘berg
Because try as they might to diversify into segment like business news media, they’re still heavily reliant on their terminals to bring in the vast majority of their $9B in revenue.
And, with new technology continuing to automate traders out of a job, the outlook for companies willing to purchase a $20k monitor isn’t exactly rosy.
5 Warning Signs that you are getting less Conversions
Getting more conversions is an important thing if you are promoting something online. We all plan to increase our conversions in our own ways. But not every marketer plans how to deal with situations when your conversions are going down.
Conversion doesn’t always mean that you have to sell some product or some services, it also means you have to get some data from your target audience and this data can be anything including emails, phone numbers that you could later use in your marketing campaigns.
But have you wondered when you should start worrying about getting less conversions?
While you might have read many other posts that provide you tips to increase your conversions, there aren’t many post that might be able to help you in identifying situations when your conversions are going down.
In this post I am going to share 5 warning signs that might lead to your campaign going into waste if you don’t act on them when the time is right.
Without any further ado, let’s get right into it!
Your website’s bounce rate is going up!
Bounce Rate is a term that refers to the percentage of people leaving the website immediately after viewing just one page in a visit. The lesser the percentage is, the better and more comfortable the user feels on your web page.
High bounce rate can be a result of a lot of things. It can be your server being slow to respond, it can be the look of your webpage, it can be the number of ads that can be annoying to the users or it can be a simple fact that the content on your website doesn’t appeal to your users.
You can take some measures like changing your servers, looks of your website and even reducing the number of ads you show in order to reduce bounce rate.
You are getting less sign-ups for your services
Online businesses rely on user accounts to gather data about their users so that they would be able to sell them their services. But you might get less number of sign-ups because it might be hard for your users to sign-up on your website.
You can easily fix this by using a service that allows your users to sign-up easily. Services like LoginRadius.com work in an amazing way when it comes to making the sign-up and login process easy for the user. They use the concept of social media login as well as customer registration and apply them to make it easier for the users to sign-up and login to your websites.
They pull the data from the social media sites like Facebook, Google etc. and allow the users to sign-in using their social media accounts which just takes a few clicks instead of filling up a long boring form.
This results in a better user accumulation and data collection.
You are getting views, visitors but not conversions
Traffic matters a lot but it is up to you to find a way to convert the traffic. You need to target different type of audience for different types of campaigns. Social media is one of the biggest sources of traffic across the websites nowadays so it is important to see how your users are interacting with your website.
Services like social analytic will help you analyze the behavior of users on your websites. You don’t need to buy social analytic in a different package. You actually get it included when you get a plan for social sign-on on your website.
Your content is not reaching the target audience
It is important for your sales pitch to reach your target audience and just relying on search engines is an old technique now. People like to use social media sites to their advantage and use viral marketing to get more audience.
So, make sure that you use techniques like locking content for users. They can get the content they are looking for by just performing a social media action like tweeting, liking or giving a +1.
Your traffic is decreasing day by day
A good marketing campaign needs constant traffic till the last day of the campaign. You cannot have a successful campaign unless there is a constant flow of traffic to the main page where conversion happens.
Use techniques like SEO, SMO and even sending Press Releases in order to make some noise about your campaigns. The more traffic you have, the better chances of conversion there will be.
Also Check: How to improve website traffic after publishing a post
Good campaigns require proper attention so that they convert better and give you good results constantly. Making sure everything with your campaign is right is your own responsibility. In this post we have mentioned just five such warning signs that you should regularly check for when you are running a campaign. Make sure you take care of all these points and more. Let your imaginations run wild and have a great converting campaign!