Naug Blog

Let's Talk Business

Month: March 2019

A Letter from Norm Waller, CEO of Millennium Tux

I opened Millennium Tux over 40 years ago with one mission: rent folks boxy, baggy, trashy suits.

And I’ve stuck with it! Renting a suit at Millennium Tux is exactly the same today as it was in 1973. Only now you can browse our catalogue online (you still have to come into the store to rent).

Why rent from Millennium Tux?

Why not? We rent the same garbage every other place does. And we promise what you see is what you get, and what you get is a suit made of trash.

And if you’re a fancy fashion man, we’ve got styles for every occasion: weddings, funerals, court arraignments, job interviews — even prom (pretty much an interview with dancing, am I right, guys??).

Don’t worry about the fit

Whether you like your suit boxy or baggy, we’ve got your size. All thanks to our guiding principle: “one size fits all.”

When you’re done, be sure to bring it back the next day or you’ll pay late fees. I don’t care if you’re hungover. Renting isn’t supposed to be fun, people.

I’m Norm Waller and I’m here to say renting a suit will NEVER change as long as me and Millennium Tux are still around. That’s my guarantee!*   In all seriousness, if you are looking to BUY an affordable suit there’s much better options then renting trash (literally).

*Guarantee void pending fraud investigation

Hey guys, a little confession….

I got real excited to don your first ever 100% garbage bag suit, get ready to be disappointed. Millennium Tux isn’t real.

The cardboard-box-clad models, the greasy CEO – all faker than a $10 Rolex in Chinatown.

But renting a tux IRL is almost that bad. You spend hours dealing with sketchy sales guys in musty stores, only to end up with cheaply-made suits that don’t fit well.

Do better with Cheap Suits

No more trips to the strip mall. No more glued polyester suits.

And since Cheap Suits ships your suits fast from Canada, you have plenty of time to make sure it fits. If it doesn’t, they will replace it, free of charge.

Cheap Suits is giving you wonderful premium suits for  $111 off your order , what are you waiting for, check out out this awesome and inexpensive blue suit. Let Cheap Suits know what event you have coming up so they can help you suitup in style.

Bye bye, trashy suits and gross salespeople. Hello, handsome.

The problem with programmatic ads

It all started when The Times ran a story highlighting a mid-roll ad for L’Oréal smack dab in the middle of a “hate-filled sermon” a couple weeks ago.

Then Alphabet stock took a 3% tumble, as they and other big brands started pulling their ads off YouTube after finding their logo next to “unsavory” content.

This year, internet advertising around the world is set to pass TV ads for the first time ever and Google has built a massive business on the back of metrics like “reach” and “impressions.”

But apparently, everyone was so obsessed with these metrics, they never asked the basic question,“Where are you actually showing my stuff?”

So now it’s all coming under question

JPMorgan Chase, one of the companies rethinking their ad strategy, narrowed down their whitelist (approved websites) from 400k websites to around 5k.

And if you were picturing a fancy algorithm instantly narrowing the list, think again. They started with the 12k sites (of 400k) that ever recorded a click. Then, an intern manually visited each of them one by one and cut another 7k.

Apart from realizing they should give that intern a raise, Chase also saw almost zero change in overall ad performance.

What? How is that possible?

The claim is that ad tech companies use garbage impressions to artificially adjust the conversion rate to a point where it’s clearly better than the alternatives (print, radio, TV) but still low enough to exhaust ad budgets.

Google gets paid more the more ads are shown — even if only 1% of the placements actually convert. So even though you’re looking for 1,000 people to buy your product, they’re still going to show your ads to 99,000.

But things could be changing

If this unrest continues, we may see a digital enlightenment period, where brands manually control their spend without reliance on programmatic (e.g., algorithms and stuff).

The result? No shampoo ads next to hate speech, more money for the “good” part of the internet, less money for the long tail (the “bad” internet), and fewer days of fresh, line-caught Alaskan salmon at Google’s cafeteria.

 

Business hack when travelling abroad using an iPhone

Today in the life of a business man,  a phone has become indispensable. As business persons we often have to travel for work.   This means one problem when it comes to iPhones – carrier locks.

If you have bought an iPhone in the last few years and get a great deal or  a discount off of the regular retail price by your network carrier, then you eventual realized there was one big catch -the network lock.

 

This means that your iPhone won’t work on any other carrier’s network until you unlock it. So basically, when travelling to another country you have to ROAM on a local network using your original sim card instead of buying a local sim card and benefitting from much cheaper data and calling rates.

There’s an easy fix to this which I think everyone in business must absolutely benefit from. I am going to show you how to easily remove  this network restriction from any iPhone irrespective of the carrier that it is locked to.

With an unlocked iPhone, you will no longer be stuck using only one network.

You’ll be able to use local SIM cards, which is important if you don’t want to rack up a cell phone bill in the thousands of dollars.

How to unlock any version of the iPhone

Now that you understand the intricacies of carrier restrictions, let’s get down to business and review your options for removing that annoying network lock.

The processing is known as IMEI Unlocking

There may be other hacks or ways people on the internet claim you can try to network unlock your iPhone but believe me they dont work or can possible screw up your iPhone, or relock later on. IMEI unlocking is the most reliable and permanent solution as it is done directly through Apple by syncing your phone to iTunes.

First thing you’ll need to know is the IMEI number of your phone. The IMEI is a unique number assigned to your iPhone and you can find it under your settings or simply by dialing    * # 0 6 # directly from the phone dialer.

There are many websites who offer this unlocking service for iPhones.  However, after trying several different websites over the years, there is a only few sites I’d actually recommend.

The two sites below are the ones I use with confidence for myself, family and friends who want to unlock their phones.

CanadaUnlocking.com – The most reliable unlock service for Canada, USA and Mexico.

HeroUnlocker.com – The most reliable unlock service in the UK and across Europe.

Once you have ordered the unlock service for iPhones and paid the one time fee, you can  change your carrier and use any SIM card worldwide. Everything is done online usually in a matter of minutes although depending on the carrier that your phone was locked to, it may take a few days also.  It is best to plan ahead of your trip to make sure that you have a working unlocked phone in time.

Give it a try before your next business trip and let us know in the comments your experience.  You can thank me later 😉

U mad? Or just hungry?

 

Normal humans make about 35k decisions on a typical day — and whether or not they’re good ones depends a lot on what our stomachs say.

You’re probably familiar with the idea of “decision fatigue” — the idea that each decision we make pulls from a single, limited pool of energy. But, how big of a pool we start from, and how fast we drain it, is impacted by a bunch of factors.

And recognizing when our “decision tank” is running low is crucial to making good judgments. AKA, not yelling at Sven, the intern, for bringing you a latte with 2% milk instead of soy.

HALT in the name of Sven

Human behavior expert Melody Wilding suggests using the “HALT system” to ask yourself whether or not you’re in any condition to make a rational decision.

The method boils down to taking stock of a few basic needs and asking yourself whether you’re:

Hungry: “Hanger” is real. Low blood sugar can make you feel anxious and cranky (take, for example, a study which found that judges ruled more harshly right before lunch). So before you scald someone with a boiling hot latte, grab a cheese stick.

Angry: If you’re actually experiencing non-food related anger, research shows that “venting” has “virtually no benefits,” and can actually increase negative feelings. Wilding suggests journaling or meditating to re-center. Dear diary, I hate Sven…

Lonely: Humans are social by nature, and turns out, the warmth of your laptop isn’t a replacement for human touch. If you find yourself spiraling, phone-a-friend, or take a break to grab coffee with a coworker.

Tired: Fun fact, going through life in a state of perpetual exhaustion isn’t sustainable. Having good “sleep hygiene,” (a nightly bedtime routine) is just as important as brushing your teeth.

HALT — It’s pretty simple stuff. And your interns will thank you.

Protecting your  Phone from theft.

Cell phone’s today are no longer an optional in the business world. Being connected in today’s busy life is essential, whether it’s to use your twitter APP for outreach purposes or just to stay on top of your emails and DMs,  there is no way to avoid having a cell phone.

That being said, the rate of phone theft is up year after year and something is being done about it.

Percentage of U.S. cell owners lost or stolen in 2012 by age

This statistics above shows the rate of cell phone owners [grouped by age] who have had their phone either lost or stolen in the USA during 2012. To no surprise the youngest group are more likely to have either lost or had their phone stolen. 45 percent of people surveyed aged 18-24 have had this happen to them at some point. Additionally 1 in 5 mobile phone owners age 65 and up  have reported having their phone stolen.

Source Statista 2018

A Program to Reduce Phone Thefts

In co-operation with carriers and governments worldwide the International Mobile Equipment Identity number (IMEI) was created as  part of a program to prevent cell phone theft.  An IMEI is your 15 digit number which identifies your wireless device.  By having this unique 15 digit number in a national database and hopefully a global database [still in progress] the objective is to discourage or even prevent thieves from stealing phones. When buying a phone there is many imei check services available online to find out if the phone has been is blacklisted or not.  When a cell phone is reported stolen it is blacklisted in this IMEI database making it essentially unusable on most or all network carriers locally and worldwide.

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